Finalist 2020 AMA/Marketing Science Institute/H. Paul Root Award

Prize

Description

Award from the American Marketing Association that recognizes the most significant contribution to the advancement of the practice of marketing for the paper “When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries”)
Degree of recognitionInternational
Granting OrganisationsAmerican Marketing Association

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